Creating Engaging Brand Content
presented by Content Writer, Shannon Barbour

With today's social media applications hair stylists and salons have unprecedented access to their customers.  When you include social media campaigns in your marketing efforts, you allow your customers to take your brand on the go with them.  On May 8, 2017, Creative Content Writer Shannon Barbour led an ANHC Pro Midday Conversation about "Creating Engaging Brand Content."  During her presentation, she featured five keys to building successful social media campaigns.

  1. Consistency is key for social media campaigns. Post daily.
  2. Use original photos whenever possible. If you do not use a watermark, take good phone photos prominently in front of your salon or product where the background cannot be cropped or adjusted.
  3. Use trending content.  Use of pop culture images and information help to build the popularity of your posts.  When you re-post information, be sure to use phrases like “hair crush” or “fave style” that make it clear that your salon or stylists did not create the chosen celebrity’s look but are capable of recreating it.
  4. Use Grammarly or a similar correction tool.  Few things damage your professional image more than unintentional spelling or grammatical errors. 
  5. Keep it simple.  Make short, attractive posts that reflect your current clients and those whom you wish to attract. 


Check out our calendar to learn more about future ANHC Pro Midday Conversation webinars.