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Building Your Dream Team

Building Your Dream Team: Salon Staffing
by Elaine Truesdale

Salons owners often ask me who we have in our network that will be a good addition to their salon team and I am always glad to help, but there is a better way to recruit and maintain a strong salon team.  It takes three basic things to build your dream team.


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The Soul of Your Business

The Soul of Your Business
presented by Belinda K. Baker

On February 19, 2018, Belinda K. Baker led an ANHC Pro Midday Conversation about re-branding yourself for today's marketplace.  Belinda K. Baker is Owner and CEO of Salon BKB.  The heart of branding in today's atmosphere of transparency and openness is being true to who you are, the soul of your business.


Baker discussed 6 requirements for building a transparent and open brand that does not leave you too exposed.



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5 Key Components to Launching & Maintaining a Successful Salon Business

5 Key Components to Launching & Maintaining a Successful Salon Business
presented by Dr. Tye Caldwell

On January 29, 2018, Dr, Tye Caldwell, led an ANHC Pro Midday Conversation about launching and running and successful salon.  Dr. Tye Caldwell is Co-Founder of ShearShare, the app that allows you to "Rent Salon Space. Whenever, Wherever" and Owner of Salon 74 by Tye located in Metropolitan Dallas-Fort Worth, Texas.


Dr. Caldwell discussed 5 key components to launching and maintaining a successful salon business.



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The Beauty Industry is Changing: Are you Ready?

The Beauty Industry is Changing: Are you Ready?
presented by Dr. Tye Caldwell

On October 9, 2017, Dr. Tye Caldwell, Author of Mentored by Failure, A 5-Point Guide to Long Term Success in the Beauty & Style Industry, led an ANHC Pro Midday Conversation about keeping up with changes in the beauty industry.  Dr. Caldwell has been a Salon Owner for over two decades and is CEO and Co-Founder of Shear Share.


Today the Beauty Industry looks a lot different than it did twenty years ago.  Customers are demanding different products and services, including natural hair services.  Stylists are taking advantage a non-traditional means of making a living, with about 70% choosing to work independently.  Also, social media is making it easier to build a brand. 



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Living the Big Picture; Your Salon Dream Teams

Living the Big Picture; Your Salon Dream Teams
presented by Belinda Baker of Salon BKB

On June 12, 2017, CEO of Salon BKB, Belinda Baker led an ANHC Pro Midday Conversation about the "Living the Big Picture; Your Salon Dream Teams".  During her presentation, she laid out the essentials for building a strong salon team.


The numbers vary depending on which study you read but unfortunately, the survival rate for a salon in the first year is less than 50% and in 5 years less than 95%. So, what’s the problem?  Often we blame the lack of effort from our team members or our inability to find the right team members.  Belinda Baker provided insight on what salon owners can do to increase their odds for success.  Actions for success that salon owners often overlook include the following.



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Fundamentals of Salon Success

Fundamentals of Salon Success
presented by Carla Jones of Salon Solutions Group

On June 5, 2017, CEO of Salon Solutions Group, Carla Jones led an ANHC Pro Midday Conversation about the "Fundamentals of Salon Success".  During her presentation, she laid out the essentials for preparing for salon ownership.


As we have heard many times over it all starts with a plan.  Your Business Plan should lay out your vision and project return on investment.  Included in your business plan are three key elements that will lay the foundation for your salon's success.



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Unprecedented Access

Creating Engaging Brand Content
presented by Content Writer, Shannon Barbour

With today's social media applications hair stylists and salons have unprecedented access to their customers.  When you include social media campaigns in your marketing efforts, you allow your customers to take your brand on the go with them.  On May 8, 2017, Creative Content Writer Shannon Barbour led an ANHC Pro Midday Conversation about "Creating Engaging Brand Content."  During her presentation, she featured five keys to building successful social media campaigns.

  1. Consistency is key for social media campaigns. Post daily.
  2. Use original photos whenever possible. If you do not use a watermark, take good phone photos prominently in front of your salon or product where the background cannot be cropped or adjusted.
  3. Use trending content.  Use of pop culture images and information help to build the popularity of your posts.  When you re-post information, be sure to use phrases like “hair crush” or “fave style” that make it clear that your salon or stylists did not create the chosen celebrity’s look but are capable of recreating it.
  4. Use Grammarly or a similar correction tool.  Few things damage your professional image more than unintentional spelling or grammatical errors. 
  5. Keep it simple.  Make short, attractive posts that reflect your current clients and those whom you wish to attract. 


Check out our calendar to learn more about future ANHC Pro Midday Conversation webinars.