Understanding Brand Strategy

Understanding Brand Strategy
presented by Beauty Business Coach, Erica Aker

On June 19, 2017, Beauty Business Coach and Author of How to Create & Build a Successful Beauty Business, Erica Aker led an ANHC Pro Midday Conversation about "Understanding Brand Strategy".  She explained that it is important focus on your business's brand.  Your brand is much more than a logo and color scheme.  It is your business's identity, what people say about your brand when they are not in your presence. 


It takes systems to properly build your brand.  When you are building your brand you begin with ideas including what niche you are going to tackle.  From your ideas you can create a plan.  Your plan should include operations and marketing.  While planning, Erica Aker suggests that you do the following. 

  1. Identify market competitors
  2. Research competitors
  3. Compare what competitors are doing to what you are doing
  4. Look for market gaps
  5. Communicate how your business is different

Once you have developed a plan, it is time to put it into action, including marketing.  Aker also let us know that building a brand does not stop there.  You must then analyze your business strategy, come up with new ideas and repeat (idea > plan > action).



Check out our calendar to learn more about future ANHC Pro Midday Conversation webinars.
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