The Soul of Your Business

The Soul of Your Business
presented by Belinda K. Baker

On February 19, 2018, Belinda K. Baker led an ANHC Pro Midday Conversation about re-branding yourself for today's marketplace.  Belinda K. Baker is Owner and CEO of Salon BKB.  The heart of branding in today's atmosphere of transparency and openness is being true to who you are, the soul of your business.


Baker discussed 6 requirements for building a transparent and open brand that does not leave you too exposed.

  • Understanding your brand
  • Developing your vision story
  • Strategically organizing your team
  • Developing a culture of partnerships
  • Embracing diversity
  • Embracing technology

In keeping with the theme of transparency and openness Belinda shared how she is meeting each requirement for herself and with Salon BKB.  She has worked to have a clear understanding of what she is passionate about in life and in business.  With that understanding she has been able to develop and share her story with her clients and staff.  In turn her staff has a singular vision and can grow as individuals within that vision.  Every team member has there own place within the overall brand vision.  Belinda is able to embrace and learn from each individual team member, helping her to grow and diversify her brand without losing her core vision.  And, ultimately just as we all have to do in today's market Belinda K. Baker and Salon BKB are continuously learning about and implementing new technology into their daily operations and marketing efforts, from booking software to podcasts, . 

Belinda K. Baker's complete webinar, The Soul of Your Business, is available in ANHC Pro's Member Center's webinar library.


checkout the complete webinar

Check out our calendar to learn more about future ANHC Pro Midday Conversation webinars.
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