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Join date: Sep 25, 2021
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ANHC PRO Founder & Beauty Industry Operations Consultant
I have been improving the effectiveness and efficiency of projects and companies for over 20 years. I utilize my experience to help beauty professionals and businesses increase their profits, streamline their operations, and improve their quality of work. I have a passion for creating systems that turn creative ideas into achievable products and services. I work with salons, cosmetic product developers, consumer goods brands, e-commerce platforms, and tech startups within the beauty industry.
Go to the tab "Services" book a free discovery call to see how I can help your business.
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Atlanta
Community Leader
Posts (77)
Feb 16, 2026 ∙ 4 min
Not All Clients Are Equal: How the 80/20 Rule Can Transform Your Salon Profits
Are you fully booked… but not seeing the profit you expected? Or working hard to fill your calendar — and still feeling behind? Whether your chair stays full or you’re trying to increase bookings, the real issue may not be how hard you’re working. It may be where your time, energy, and marketing focus are going. In the February 2026 ANHC PRO Business Mastery Series, Dior Metcalf of Primus Beauty Ventures walked salon professionals through one of the most powerful business tools available: the...
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Feb 11, 2026 ∙ 3 min
ANHC PRO Makers Club: Planning What You Make (and When)
If you’ve ever looked around your workspace and thought, “I’m selling products, but this still feels harder than it should,” you’re not alone. Many hair and skincare brand owners start by focusing on what they’re making—and only later realize how important planning, tracking, and timing really are. Our recent ANHC PRO Makers Club LIVE session focused on building simple habits that make product-based businesses feel more manageable and far less reactive. The Makers Club is a members-only...
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Feb 9, 2026 ∙ 3 min
Protect What You’ve Built: Why Intellectual Property Matters
If you’re a small beauty business owner, chances are you’ve poured time, money, and creativity into building your brand. You’ve chosen a name, designed a logo, created services or products, developed content, and figured things out as you go—often without a full legal or business team behind you. And yet, many beauty entrepreneurs are quietly carrying the same concern: What if someone takes what I’ve built? You may be wondering: Do I actually own my business name and brand? Can someone...
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Elaine Truesdale
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ANHC PRO Founder
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