Founder and Executive Director
Elaine Truesdale has been improving the effectiveness and efficiency of projects and companies for over 20 years. She utilizes her experience to help beauty professionals and businesses increase their profits, streamline their operations, and improve their quality of work. She has a passion for creating systems that turn creative ideas into achievable products and services. Witihin the beauty industry, she has had the pleasure of working with salons, cosmetic product developers, consumer goods brands, e-commerce platforms, and tech startups.