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by Shawn K. Tollerson, Founder, Carolina Girl & Company, LLC
How do you create Brand Awareness for your new product or service?
Creating brand awareness can feel like a huge undertaking when you are launching a new product; however, here are 3 simple steps that you can take to get the ball rolling and keep costs to a minimum.
Start with Your Connections and Contacts. Yo
ur circle of influence is the best place to start getting the word out about your product or service. Share information about your brand online with family, friends, clients, clubs, church and with anyone who may have a need for your product or service. They will ultimately become your fans and share with their network.
Provide a Way for People to Experience your Product. This could include sampling if it is a product, an online demo or any variety of ways to showcase your product or service. Make sure to include information about your product’s features and benefits. This will also lead to testimonials.
Seek Out and Participate in Virtual Events: Now that events are virtual, research upcoming events in your community or industry to determine if you can showcase your product or service. This will give you a broader reach to audiences outside of your network.
These tips will get you started on the road to creating brand awareness and g
et consumers excited about your new product or service!
By: Shawn K. Tollerson, Founder, Carolina Girl & Company, LLC , a brand building and marketing consulting company. Shawn loves sharing her knowledge to help others develop, grow and build their brands! Consulting appointments welcome on calendly.com/carolinagirlcompany.