In the beauty industry, growth isn’t just about mastering your craft—it’s about understanding your business, tracking progress, and making strategic adjustments. During the March 3 ANHC PRO Rising Stars Live Session, we explored how stylists can use tools and strategies to monitor and improve their business performance.

Why Tracking Your Growth Matters

Many stylists focus solely on improving their technical skills, but understanding the business side is just as crucial. By analyzing performance data, you can:

✅ Identify strengths and weaknesses

✅ Improve efficiency and time management

✅ Set realistic income goals and adjust strategies to meet them

✅ Retain clients and increase rebooking rates

✅ Strengthen your reputation with consistent, quality service

Tools for Tracking Progress

Whether you’re an independent stylist or work in a salon, using a tracking system can help you make informed decisions. There are several software options available, including:

🔹 Mevo – Ideal for larger salons, Mevo provides detailed reports on client visits, services performed, product purchases, and stylist performance. It also helps adjust appointment times based on past service durations.

🔹 Square, Vagaro, Booksy – These scheduling systems track bookings, cancellations, sales, and client frequency.

🔹 Manual Tracking – If you don’t use software, keeping a notebook or spreadsheet can still provide valuable insights. Make note of:

How long each service takes
Client frequency and purchasing habits
Your daily and weekly income goals

The Power of Scheduling and Goal Setting

At the start of each week, review your bookings and income projections. Many booking systems allow you to set revenue goals, such as earning $2,000 per week or selling $100 in products.

If you’re falling short, consider:

🔹 Upselling services (e.g., recommending a deep treatment)

🔹 Promoting last-minute availability on social media

🔹 Encouraging product purchases by educating clients on aftercare

Key Performance Indicators (KPIs) for Stylists

To truly understand your business, track the following KPIs:

✔️ Time per Service – How long does each service take? Are you scheduling appropriately?

✔️ Rebooking Rate – How many clients return? If your return rate is low, assess client satisfaction and follow-up strategies.

✔️ Product Sales – What are your best-selling products? How frequently do clients purchase?

✔️ Top Clients – Identify your highest-spending and most loyal customers.

✔️ Cancellations & No-Shows – How often are appointments being missed? Should you implement a cancellation policy?

✔️ Booking vs. Availability – Are you filling your time efficiently? You should aim to be at least 85% booked during working hours.

Improving Efficiency & Reputation

Tracking client experience isn’t just about numbers—it’s about reputation. Many scheduling systems automatically send review requests after appointments. Analyze your reviews to find patterns. If multiple clients mention long wait times or inconsistent service, it may be time to improve scheduling, communication, or time management.

Strategies to Stay on Track:

🔹 Take Notes on Clients – Keep records of service times, hair type, and preferences to adjust future appointments.

🔹 Communicate Clearly – If a client has thick hair and requires extra time, note it in your system and adjust accordingly.

🔹 Set Boundaries – If a client is consistently late, enforce a late policy or communicate expectations upfront.

Final Thoughts

Your reputation as a stylist isn’t just about talent—it’s about professionalism, consistency, and business acumen. By actively tracking progress and making data-driven decisions, you can grow your business, improve client relationships, and reach your financial goals.

Join the Conversation & Get Coaching

💡 Join the Rising Stars Club to attend live sessions, engage in discussions, provide mentorship, or connect with a mentor: https://www.anhcpro.org/group/the-rising-stars-club

📞 Contact Ginette Nean for one-on-one coaching: https://ginettenean.com/contact

What’s your biggest challenge when it comes to tracking growth?