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If you’re in the hair care business, chances are you already know how important it is to have a website for visibility. At the very least, it's a readily accessible calling card and an online brochure wrapped up in one. But did you know that a great website can positively impact your bottom line by improving and growing your business?
A website helps you reach more customers. With a website, you’re not limited to just your local area. Anyone in the world can find and use your services! This is an especially important asset for selling hair care products. And we are just talking about an improvement in audience reach. What really makes a great website worth it is twofold:
Being a platform that builds trust with potential customers by providing them with information about what makes your hair care business special.
Being a functional dashboard where you can launch marketing campaigns, manage client interactions, and continue to bond with your audiences through content.
Just think about it. Great website design offers an easy and efficient way for customers to contact you or book appointments online, which means more convenience for them and less work for you! Meanwhile, an up-to-date blog on your site helps show potential and current clients that you’re keeping up with the latest trends in professional hair care, your recommendations for the best hair care products, general information on the top professional hair care brands, and anything else that's relevant.
Here at the Association of Natural Hair Care Professionals (ANHC PRO), we help salons, stylists, and natural hair product companies secure new clients, become more profitable, and break into new and exciting markets. With the convenience of social media platforms like Instagram and online booking sites, hair salon website design might seem unnecessary, but even hair care services benefit from operating online with a website. Here’s how:
A Website Can Increase Sales Through More Efficient Client Booking
Many hair care businesses rely on word-of-mouth to grow their client base. While this can be effective, it is often slow and doesn't allow you to reach as many potential clients as you could if you had a website. A website allows you to shorten the sales process by providing potential clients with all the information they need to make a purchase decision quickly and easily. Customers can seamlessly find your address, phone number, and business hours without calling or visiting in person. They can also learn more about the products and services you offer and read customer reviews before making a purchase decision.
In addition, a website enables you to promote your products and services through multiple channels, including search engines, social media, and email marketing. This makes it easy for potential customers to find your business when they're ready to purchase products or book a service. Finally, a website provides an easy way for you to follow up with customers after they've made a purchase. By sending automated emails or text message reminders, you can stay top-of-mind with your clients and encourage them to come back for repeat business. This helps build loyalty and repeat business.
All these factors together can lead to increased sales for your hair care business. Investing in a well-designed website is an essential part of any effective marketing strategy for hair care businesses. If you aren't using one already, now is the time to get started!
A Website Can Help You Manage Everything Yourself with Reduced Overhead
By having a POS system, booking, and eCommerce capabilities built into your website, you can take on most of the responsibilities yourself and reduce costs associated with hiring additional staff or using multiple apps.
With a POS system in place, you can keep track of inventory levels, product pricing, and employee sales. This data is essential for tracking business growth and making necessary changes to improve operations. Additionally, being able to accept payments through your website eliminates the need for an in-person cash register or another point-of-sale system.
Having an online booking system allows customers to schedule appointments directly through your website 24/7. This increases convenience for both you and the customer, as they can book when it’s most convenient for them without having to work around your availability. Online scheduling also allows you to automatically send reminder emails or text messages so that neither party forgets about the appointment — reducing no-shows. Lastly, by selling products online using an eCommerce platform like Wix Stores, you make it easy for customers to purchase items from anywhere at any time, which will increase sales.
In conclusion, a website can help you manage your hair care business more effectively and with reduced overhead by taking advantage of key features like a POS system, online booking, and eCommerce capabilities.
A Website Can Efficiently Manage Events with the Right Tools
When it comes to managing events, a website can be a huge asset. With the right tools in place, you can streamline the process and make things run more smoothly. Here are some of the ways a website can help:
Manage online or in-person events: You can use your website to promote both online and in-person events. People can register and pay for events through your site. You can also use your site to generate interest and drive registrations.
Automatically send out email invitations: You can use your website to create and send email invitations for your event. This is a great way to get the word out quickly and efficiently.
Leverage online registration: People who want to attend your event will be able to register quickly and easily through your website. This makes the process much simpler for both you and them.
Send automated and timed notifications to registrants: Once someone has registered for an event through your site, they'll automatically receive notifications about important deadlines or updates related to the event. This helps keep everyone in the loop and reduces the chances of missing something.
A website can be a valuable tool for managing events. With the right tools in place, you can streamline the process and make things run more fluidly.
A Website Can Sell Products More Effectively Through Key Features and Functionalities
By featuring key components such as eye-catching themes, picture galleries, videos, booking functionality, and an online store, you can effectively sell products and services to your customers.
Starting with an attractive theme is essential for drawing in visitors. Customers should be able to easily navigate your site and find the information they need quickly. If your site is difficult to use or doesn’t look reputable, potential customers will likely move on to another provider. In addition to a helpful design, including high-quality pictures of both before and after shots of braids, locs, sets, presses, cuts, or color services can give visitors a better idea of what you’re capable of. Potential customers will also appreciate being able to see results from past clients to make a more informed decision about using your services. And finally, don't forget the power of video. A short clip showing off a recent cut or style can go a long way in helping sell your skills as a hairdresser or stylist.
Making it easy for customers to book appointments online is another important feature for any hair care business website. Include clear instructions on how to book an appointment and current availability so that potential clients know their options. Integrating an online store into your website is also beneficial if you sell hair care products such as shampoos, conditioners, and styling products. This provides convenience for customers who may not have time (or live close enough) to come into the physical location — they can simply purchase what they need from the comfort of their own home or while they are on the go.
It's also important that product pages contain all relevant information, such as descriptions/ingredients list, price point, quantity available, and shipping/delivery times, so buyers know exactly what they're getting before making a purchase. Including quality images (and even videos) of each product offered is also recommended since many people prefer visuals when shopping online — even for services.
Don’t worry, you don’t always need to have pictures and videos unique to your website. You can embed or reuse pictures and videos from your Instagram feed. Using your Instagram posts is less effort and creates more cross-channel traffic.
You Can Get Started with a Website Risk-Free!
Here at ANHC PRO, getting started is easy. In fact, it’s free.
Start with a free discovery call. We'll learn about your business and what you want to achieve with your website. Then we'll create a custom plan for your website, including design, development, and launch. Our team will work closely with you to make sure you're happy with the final product, and you can roll out your new website in 45 days.
ANHC PRO can help you achieve your professional goals with everything from website design, business consulting, recruiting, and program building — just book your free discovery call today!